Monro Celebrates TRANSFORMERS’ 40th Anniversary

03/19/24

**PRESS RELEASE**

Monro, Inc. Celebrates 40th Anniversary of Hasbro’s TRANSFORMERS Franchise
TRANSFORMERS-themed tire promotion and magnet giveaway set to hit Monro Stores this month
ROCHESTER, NY – 40 Years. One Legacy. Monro, Inc. (Nasdaq: MNRO) (“Monro”), a leading automotive service and tire provider, joins Hasbro, a leading toy and game company, to celebrate the 40th anniversary of the TRANSFORMERS franchise, now through March 31.

Monro Guests can “Roll Out” like their favorite bots, getting $40 back instantly on the purchase of a set of four Yokohama Tornante tires. Autobot auto magnets are available while supplies last for guests who participate in the Yokohama offer or purchase an oil change, a fun way to turn any car into a robot in disguise!

“We are incredibly thrilled to collaborate with Hasbro to celebrate 40 years of the TRANSFORMERS franchise. What a perfect pairing – Monro being a leader in the auto care industry, and TRANSFORMERS bots having unique alt-modes that are often Earth-based vehicles,” said Ben Montano, Senior Director of Marketing. “At Monro, we know how many generations of people worldwide feel a strong connection with TRANSFORMERS characters. We can’t wait to help fans experience the anniversary celebrations here at our stores.” 

Other marketing initiatives include an OPTIMUS PRIME toybox photo booth inside Monro Family of Brands Stores, where guests are invited to snap a selfie inside the toybox and share it on social media. Monro Teammates joined the fun by wearing a TRANSFORMERS Anniversary t-shirt on March 16.  Other TRANSFORMERS-themed tire and service packages, special giveaways, and more are featured at participating Monro locations now through March 31.  For more information, visit www.monro.com.

The TRANSFORMERS themed promotion will be supported at Monro family of brands locations, including Monro Auto Service Centers, Mr. Tire Auto Service Centers, Ken Towrey’s, Tire Warehouse, Tire Barn Warehouse, Allen Tire Company, Mountain View Tire and Auto Service, and CarX Tire, and Auto.

For more information, visit www.monro.com.

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About Monro, Inc.

Monro, Inc. (NASDAQ: MNRO) is one of the nation’s leading automotive service and tire providers, delivering best-in-class auto care to communities across the country, from oil changes, tires and parts installation, to the most complex vehicle repairs. With a growing market share and a focus on sustainable growth, the Company generated approximately $1.3 billion in sales in fiscal 2023 and continues to expand its national presence through strategic acquisitions and the opening of newly constructed stores. Across approximately 1,300 stores and 9,000 service bays nationwide, Monro brings customers the professionalism and high-quality service they expect from a national retailer, with the convenience and trust of a neighborhood garage. Monro’s highly trained teammates and certified technicians bring together hands-on experience and state-of-the-art technology to diagnose and address automotive needs every day to get customers back on the road safely. For more information, please visit corporate.monro.com.

About Hasbro

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, HasbroGaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com.

About Hasbro Entertainment

Hasbro Entertainment leverages Hasbro’s leading collection of iconic brands to develop, produce, and finance premium film, television, animation, and digital content for audiences of all ages. Unifying Hasbro’s robust production expertise under one umbrella, Hasbro Entertainment is focused on creating multi-platform adaptations of the company’s brands, including such beloved worlds as DUNGEONS & DRAGONS, TRANSFORMERS, G.I. JOE, NERF, PLAY-DOH, MAGIC: THE GATHERING, PEPPA PIG, and MY LITTLE PONY. Hasbro Entertainment has over 30 active projects, with upcoming titles including TRANSFORMERS ONE, a live-action Dungeons & Dragons series for Paramount+, and a broad slate of ongoing animated series, including Peppa Pig, Transformers: EarthSpark, Kiya & the Kimoja Heroes, and My Little Pony: Tell Your Tale. For more information on how Hasbro Entertainment is connecting and captivating generations of fans through the wonder of storytelling, visit: www.Hasbro.com  

About TRANSFORMERS

The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible "MORE THAN MEETS THE EYE" experiences to fans of all ages. The brand's enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The TRANSFORMERS brand is a Hasbro franchise.