Toy News: Robosen to Release a New "Transformers" Elite Auto-Converting Optimus Prime Robot



Robosen Robotics, in Collaboration with Hasbro, Debuts the World’s Most Engaging TRANSFORMERS Robot, the New “Elite Optimus Prime”

Robosen’s Robust Robotic Expertise and Proprietary Servo Motors Provide Seamless Auto-Converting Capabilities, While the Immersive Mobile App and Numerous Voice-Activated Commands Bring Next-Gen Technology and Advanced Programming to Fans for a One-of-Kind Entertaining Experience

(Los Angeles, CA and Shenzhen, China)—October 21, 2022—Robosen Robotics, a leading innovator in the field of robotics, today announced they have once again collaborated with Hasbro, a global branded entertainment leader, to create an awe-inspiring, interactive TRANSFORMERS robot - the new “Elite Optimus Prime.” Fans of the iconic franchise  can now enjoy bringing to life the leader of the Autobots with this collectible robot featuring advanced programmable capabilities, voice-activated interactions and state-of-the-art auto-converting technology. The Elite Optimus Prime is available for purchase at and retails for $699.00 USD.

Featuring over 5,000 components, including an incredible 60 microchips and 27 high-precision servo motors, the 16-inch tall Elite Edition Optimus Prime is crafted and engineered by Robosen’s talented robotic experts to provide fans an unparalleled interactive experience. The new robot is a lighter, more compact version of the limited edition Flagship Optimus Prime robot that launched last year and features all  the same capabilities. The Flagship robot is currently available on for $1,200USD.

Equipped with 80 phrases voiced by the legendary actor Peter Cullen, and over 43 pre-installed commands, this authentically designed TRANSFORMERS robot comes ready for battle and entertainment right out of the box. You can walk, punch, blast, drive and convert your Autobot leader at the touch of a button, the swipe of your finger or at the command of your voice.

To add to the endless creative opportunities,  advanced programming capabilities come to life with the Robosen app, allowing users to customize their Elite Optimus Prime with their own unique actions and sequences.The Elite Optimus Prime comes with a premium foam protective travel case, the Engergon Axe with swivel back grip, the Ion Blaster with integrated light and switch (built-in battery included on the Blaster), a charging adapter and two built-in rechargeable lithium-ion batteries (1200mAh).

“We are excited to bring this lighter, more compact  TRANSFORMERS robot to fans of the franchise,” said Sean Tang, Director of Robosen USA. “The re-engineered scale offers a smooth, fast conversion, making the Elite Optimus Prime more agile and speedy, which we’re thrilled to once again bring to life for all our fans and customers, through our collaboration with Hasbro.”

“We are equally excited to have teamed up again with the talented team over at Robosen! These premium products unlock an all-new category for our TRANSFORMERS product portfolio, showcasing our new Blueprint 2.0 strategy by helping unleash the potential of this beloved franchise. With the Elite Optimus Prime, fans can indulge in an elevated branded entertainment experience,” said Casey Collins, General Manager and SVP, Global Consumer Products, Hasbro.

About Robosen

Robosen Robotics is an innovator in the field of robotics, leading the way in digital drive technology, artificial joint driving algorithms, force feedback technology, artificial intelligence, and programming. For more information, please visit 

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About Transformers

The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible “MORE THAN MEETS THE EYE” experiences to fans of all ages. The brand’s enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The TRANSFORMERS brand is a Hasbro franchise.

About Hasbro

Hasbro is a global branded entertainment leader whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through gaming, consumer products and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit