Toy News: Hasbro and Mattel Join Forces in New Licensing Agreement


In a momentous announcement, Hasbro and Mattel, traditional rivals in the toy industry have signed an agreement to create co-branded toys and games!  According to aNB Media, the first products announced are a Barbie Monopoly by Hasbro while Mattel will create Transformers themed Hot Wheels and UNO cards.  With both Transformers and Barbie releasing films this year it is no surprise that these would be the first brands out of the gate.  BWTF will post more information as it becomes available.