Toy News: Hasbro & Robosen Launch Pre-Orders for Auto-Converting Grimlock - UPDATED


Today Hasbro launched pre-orders for its newest collabortion with Robosen:  the Transformers Grimlock Auto-Converting Robot - Flagship Collector's Edition!  Like their first Optimus Prime offering, this figure can auto-convert from one mode to the other and you can customize it even further using Robosen's app.  The figure is a celebration of the character including his iconic blaster and sword as well as his "King Grimlock" crown.  Even better?  G1 voice actor Gregg Berger has returned to lend his voice to this figure!  Robosen Grimlock is priced at $1499.00 with a ship date of November 1, 2023.  For now, check out the official info and images in the gallery below:

Transformers Grimlock Auto-Converting Robot - Flagship Collector's Edition
Introducing the world's first dual-form, bidpedal walking robot. This is the most articulated robot engineered by Robosen with 34 small, yet, high-torque and high-efficient servo motors that activates seamless conversion, while ensuring stable and smooth movements. The 6-axis IMU sensors constantly monitor the robot's balance, delivering even greater stability.

Built in rechargeable Lithium-Ion Battery (2500mAh)

Authentic G1 Sounds
Grimlock has built-in 150+ original Generation 1 Transformers audio lines, recorded exclusively for Robosen by Gregg Berger, original voice of G1 Grimlock. These iconic soundy bytes are paired with robotic actions, providing an immersive entertainment experience. It can recognize 42 voice commands, allowing a hands-free interaction with the robot for conversion, walking, and other various stunning stunts.

Elevate Grimlock's Playability
Control Grimlock in both dino mode and robot mode simply from the app. Enjoy quick responses with Bluetooth BLE 5.0 as you remote control the robot's auto-conversion, movements, and impressive actions from any mobile device.

With the app's "MiniTheater" feature, enjoy captivating solo performances in SoloPlay mode and thrilling coordinated displays in MultiPlay mode. Join forces with Optimus Prime and defeat the Decepticons in epic battle reenactments. Stay tuned for more immersive adventures with other Robosen Transformers robots.

Programmable Robot Share and Download Actions
We offer four programming modes, making it easy to program new actions for Grimlock. We also provide cloud sharing functionality, allowing Robosen users from around the world to freely create, share, and download other custom actions, enabling Grimlock to do so much more!

Block-base Programming
where you can drag modules to set the angles and speeds of the robot's movements, and create a segment of robot movements to reproduce classic scenes from the movies.

Manual Programming
Intelligent manual manipulation, where you can directly adjust the joints to suitable angles and positions to quickly create robot movements.

Voice Programming
say "start programming" to the robot, and then say multiple command words in the order you want, and then say "execute" after completion, and you can easily create a robot performance according to the order of the voice commands.

Computer-based programming
When you want to unleash the full potential of Grimlock robot, we recommend using computer-based 3D programming software.

More excitement awaits you on the Robosen APP

UPDATE: Added Official Press Release Below (July 19, 2023 - 7:14PM ET)

Robosen Robotics Teams Up with Hasbro to Debut TRANSFORMERS Grimlock, the World’s First Dual-Form, Bipedal Walking Robot at San Diego Comic-Con

Most Technologically Advanced Robot From Robosen, Showcasing the Pinnacle of Advanced Engineering, Combining State-of-the-Art Materials, Innovative Voice Control and Advanced Programmable Capabilities to Deliver an Immersive Entertainment Experience

(Los Angeles, CA and Shenzhen, China)—July 19, 2023—Robosen Robotics, a leading innovator in the field of robotics, today announced TRANSFORMERS Grimlock Auto-Converting Robot - Flagship Collector's Edition, the world’s first dual-form, bipedal walking robot. Through Robosen’s partnership with Hasbro, the robot will be on display at the Hasbro Pulse Booth #3213 at San Diego Comic-Con for fans to get an upclose and personal look of their favorite Dinobot.

Pre-order begins today through September 30th on and Hasbro Pulse, ensuring enthusiasts have ample opportunity to secure their Collector’s Edition at a special pre-order price of $1,499. Scheduled shipping is late Fall, with a retail price of $1,699.

Equipped with an advanced SOC chip technology and a comprehensive robot operating system, this Flagship Collector’s Edition robot represents the epitome of auto-conversion. It stands as the world's first dual-form, bipedal walking robot, pushing the boundaries of articulation and movement. With 34 high-precision intelligent servos and an array of 85 microchips, the robot exhibits seamless conversion capabilities while delivering smooth motions. Additionally, the inclusion of 6-axis IMU sensors ensures constant balance monitoring, providing unparalleled stability.

In development since 2016, Grimlock boasts an array of impressive mechanical engineering and advancements in robotics that sets it apart as a must-have interactive robot for avid collectors and enthusiasts. Crafted using the finest materials such as polymers, nanomaterials and superalloys, this robot showcases exceptional build quality, and leverages advanced processing methods including laser etching and precision carving, showcasing meticulous attention to detail.

Voice interaction plays a central role in the immersive experience, featuring 150+ original Generation 1 Transformers audio lines, voiced exclusively for Robosen by Gregg Berger, the original voice of G1 Grimlock. These authentic sound bites are synchronized with robotic actions, creating an engaging entertainment experience. Users can interact with the robot through 42 voice commands, enabling hands-free control for conversion, walking, and various stunning stunts.

Controlling Grimlock has never been easier thanks to the accompanying app. With Bluetooth BLE 5.0 connectivity, users can remotely control the robot's auto-conversion, movements and impressive actions directly from their mobile devices. The app also offers an immersive "MiniTheater" feature, allowing users to enjoy captivating solo performances in SoloPlay mode or coordinate thrilling displays in MultiPlay mode. Collaborate with either Flagship or Elite Optimus Prime to defeat the Decepticons in epic battle reenactments and prepare for future adventures with other Robosen TRANSFORMERS robots.

To further elevate the playability of Grimlock, Robosen provides four programming modes. Users can create new actions for the robot using block-based programming, where modules can be dragged to set angles and speeds, replicating classic scenes from the movies. Intelligent manual manipulation allows for direct adjustments of joints to quickly create robot movements. Voice programming offers a hands-on approach, allowing users to give multiple command words in sequence and easily create customized robot performances. For those seeking the ultimate programming experience, computer-based 3D programming software is recommended to unlock Grimlock's full potential.

“We invite fans and collectors to embrace the future of robotics and experience the unmatched craftsmanship and innovation with our latest edition to our collection,” said Sean Tang, Director of Robosen USA. “We’re excited for them to own the most powerful Dinobot in the world.”

“Robosen continues to impress with their cutting-edge tech masterpieces. The state-of-the-art engineering on this incredible new Grimlock robot represents the Transformers brand in a way that has never been done before—until today, and we’re excited to showcase the beloved Dinobot for our fans at San Diego Comic-Con,” said Casey Collins, President of Global Licensed Consumer Products and Business Development, Hasbro. “Our Transformers Robosen line proves our ongoing commitment to innovation and powering the imagination of future generations for years to come.”

Each purchase of the Grimlock Auto-Converting Robot includes a collector’s coin featuring a unique serial number, adding an exclusive touch to this collectible. Furthermore, the robot comes with accessories such as the Crown, Galaxial Rocket Launcher, and Energon Sword, enhancing the play and display possibilities for enthusiasts.

About Robosen
Robosen Robotics is an innovator in the field of robotics, leading the way in digital drive technology, artificial joint driving algorithms, force feedback technology, artificial intelligence, and programming. For more information, please visit 

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About Transformers
The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible “MORE THAN MEETS THE EYE” experiences to fans of all ages. The brand’s enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The TRANSFORMERS brand is a Hasbro franchise.

About Hasbro
Hasbro is a global leader in play whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through gaming, consumer products and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit

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