**Press Release**
Dream Cars Automóveis e Eventos Announce the First Fixed TRANSFORMERS Attraction in Brazil
Gramado, May 2026 — Dream Cars Automóveis e Eventos, under license from Hasbro, a leading games, IP and toy company, announces the arrival of the first fixed TRANSFORMERS attraction in Brazil. Scheduled to open in Q4 2026, this new experience will bring the legacy of the TRANSFORMERS franchise to life in Latin America, inviting fans and families to immerse themselves in its rich storytelling, action, and heroism in an entirely new way.
Since its debut nearly four decades ago, TRANSFORMERS has become a global phenomenon, captivating generations through blockbuster films, animated series, toys, consumer products, and brand experiences around the world. Now, Brazilian audiences will have the opportunity to dive into this epic universe through a permanent attraction that combines immersive design, cutting-edge technology, and thematic environments.
“TRANSFORMERS has always been about epic worlds, bold storytelling, and bringing fans into the action,” said Matt Proulx, SVP of Global Experiences, Partnerships and Music at Hasbro. “What excites us about this collaboration with Dream Cars Automóveis e Eventos is the opportunity to bring that energy to life through a fixed attraction in Brazil, creating an immersive destination where fans and families can connect with the TRANSFORMERS universe in a whole new way.”
According to partners Gustavo Mandelli and Eduardo Sonda, “Hosting the first fixed TRANSFORMERS attraction in Brazil is a dream come true. This project reflects our dedication to delivering world-class experiences and positions Gramado as a must-visit destination for TRANSFORMERS fans and families.”
With this attraction, Dream Cars Automóveis e Eventos are redefining how fans experience entertainment in Brazil — merging storytelling, technology, and design to usher in a new era of branded attractions across Latin America.
·Location: Gramado, Rio Grande do Sul – Brazil
·Opening Date: Q4 2026
·Produced by: Hasbro and Dream Cars Automóveis e Eventos
ABOUT DREAM CARS AUTOMÓVEIS E EVENTOS
Dream Cars Automóveis e Eventos is the company behind Salão Super Carros, one of Gramado’s top tourist attractions and a national reference in entertainment. Since 2009, it has offered immersive experiences that combine excitement, technology, and interaction, establishing itself as one of Brazil’s leaders in themed entertainment and expanding into new projects and international partnerships.
