Transformers

Toy News: JAXA, Toyota and Takara Tomy Team Up for Lunar Cruiser Optimus Prime

Takara Tomy, JAXA (Japanese Aerospace Exploration Agency) and Toyota have joined together to announce a unique collaboration: the creation of a Lunar Cruiser Optimus Prime action figure!   This item is currently set up as a crowd funded initiative.  If successful it will presumably be sold at retail in Japan.  No word yet on a release outside Japan.  For now, check out the promo video, information and images from the Camp Fire site below (translations provided by

Games: "Transformers: Tactical Arena" Rolls Out as a Free-to-Play Game on the App Store Today

The field of mobile Transformers games is widening with the release of Transformers: Tactical Arena!  Today the game launches as a free-to-play game today, exclusively on the App Store for iPhone, iPad, and Mac.  First check out the launch trailer below, then see the official press release and images from the game!

Toy News: Official Images & Product Info for "Rise of the Beasts" Mainline Rhinox

As a follow up to the Rise of the Beasts Voyager Class Optimus Primal and Optimus Prime releases, Rhinox has joined the wave!  This figure appears to be a retool and redeco of Kingdom Rhinox.  This is separate from the upcoming Voyager Class Studio Series Rhinox which will more accurately depict the character as he appears in the film.

Toy News: Hasbro Pulse Reveals Takara Tomy Edition "Rise of the Beasts" Optimus Primal

In a surprise reveal, Hasbro Pulse has posted a listing for a previously unannounced Optimus Primal figure from Rise of the Beasts!  More so than perhaps any (transformable) figure revealed and released to date, this figure appears to be very screen accurate, featuring details in both modes seen in the movie trailers.  This figure is being billed as the "Takara Tomy Transformers: Rise of the Beasts Optimus Primal" indicating the figure will not be widely available outside Japan.  At the moment Hasbro Pulse appears to be the only online venue taking preorders and the irony

Toys: Photos of Hasbro's "Rise of the Beasts" Promotional Mailer

The debut of Transformers: Rise of the Beasts is about one week away in the United States.  As part of the celebration of the film's release, Hasbro has sent Ben's World of Transformers a wonderful promotional mailer filled with Rise of the Beasts merchandise!  The box itself looks like some type of Cybertronian supply drop, featuring metallic looking graphics.  Details like "vents" and hinges suggest that there is something contained within (perhaps beastly beings?!).  Graphics also include wear and tear along with  leaves and vines, looking like this Cybertronia