**Press Release**
HASBRO AND THE NFL UNITE FOR EPIC COLLABORATION, INTRODUCING TRANSFORMERS CONVERTING NFL HELMETS INCLUDING THE DALLAS COWBOYS, PITTSBURGH STEELERS, GREEN BAY PACKERS AND KANSAS CITY CHIEFS
The recently revealed Takara Tomy exclusive Wild King line is launching at the end of April and with it will come a promotional campaign featuring exclusive weapons to be given out at select stores in Japan! Fans who purchase 5,000 Yen or more of Wild King products will be given one of four weapons:
Takara Tomy has posted its official listing for MPG-17 Optimus Prime on Takara Tomy Mall. This stylized version of G1 Optimus Prime comes with accessories that pay homage to both the G1 and live action movie versions of the character. This figure is priced at 24,200 Yen (about $166.20) and due out in late-January 2026. Check out the official product info (as translated by Google Translate) and images below:
Much to the surprise of many fans, Hasbro Pulse and Target both posted listings today for the Studio Series MTMTE Collection Deluxe Class Transformers: Devastation Ground Soldier and Elite Seeker. These are the troop builders from Transformers Devastation originally revealed at Toy Fair 2025. The set is a Target exclusive (hence the "MTMTE Collection" designation) but a limited number were available on Hasbro Pulse (but sold out very quickly). As of this posting, if you order from Target they are running a Target Circle special where you can get $10
First hinted at last year, Takara Tomy has posted listings that reveal their upcoming Transformers toy line: Wild King! This series focuses on beast-Transformers that can combine with their respective leaders to form Combiners through the "Wild-ocking" process. The series is due to be released on April 26, 2025 accompanied by a Youtube series. A preview of the series was released along with a commercial for the toys:
At Toy Fair 2025 Hasbro revealed two upcoming figures: Age of the Primes Excellion and Sideways based on the characters from the Cybertron cartoon. Now thanks to Walmart we have official images and info on these figures! Both will be released during Walmart Collector Con on March 13, 2025 starting at 7am PT. Check out the images and info below along with links for you to bookmark:
Takara Tomy Mall has posted its official listings for the upcoming Missing Link Arcee figures! Unlike previous Missing Link figures, this is the first not based on a figure that saw a mass release in the original 80's Transformers line. Instead, this figure is based on the prototype of Arcee that was developed by Takara but never actually made into a figure. Part of the idea of the Missing Link line is to make G1 fan dreams co
At Toy Fair 2025 Hasbro revealed several upcoming figures for the Generations Age of the Primes line. Thanks to Hasbro PR, we now have a look at official stock photos and information for these figures (with the exception of Onyx Prime). Check it all out below (along with pre-order links that help support BWTF):
As Toy Fair 2025 began, Collider posted an article introducing the online world to the upcoming Transformers toy line known as "Cyberworld"! "Cyberworld" is the new kid-focused Transformers line debuting in 2025. The toy line focuses on cross-compatibility between figures and simple transformations featuring new interpretations of past characters including Optimus Prime, Elita-1, Scorponok and Galvatron! Check out Hasbro's trailer for the line below:
