Toy News: McFarlane Toys Announces Collaboration with Hasbro

McFarlane Toys has revealed a licensing deal for several Hasbro brands including Transformers, Power Rangers, G.I. Joe and Dungeons & Dragons for their "Page Punchers" line of toys.  "Page Punchers" feature reprints of comic book issues packaged with three inch versions of characters in the comic with five points of articulation.   You can see an example of a "Page Puncher" set on Amazon.  These are expected to be released in early 2024 and will be available at both mass market and specialty retailers.

Events: Powerlinx Hot Shot (with Jolt!) and More at Hasbro's SDCC 2023 Breakfast

This morning Hasbro held its annual San Diego Comic-Con 2023 breakfast where key items were shown off ahead of their panel later this afternoon.  Perhaps the biggest reveal for Generations fans is the Powerlinx Hot Shot figure complete with Mini-Con Jolt and Blast Effects!  Check out the pics in the gallery below courtesy of BWTF Friend Emerald Ivy!

Toy News: Hasbro and Mattel Join Forces in New Licensing Agreement

In a momentous announcement, Hasbro and Mattel, traditional rivals in the toy industry have signed an agreement to create co-branded toys and games!  According to aNB Media, the first products announced are a Barbie Monopoly by Hasbro while Mattel will create Transformers themed Hot Wheels and UNO cards.  With both Transformers and Barbie releasing films this year it is no surprise that these would be the first brands out of the ga