Rise of the Beasts

On June 5, 2023 Paramount Pictures held its premiere of Rise of the Beasts in Brooklyn, NY.   This may seem like an unusual place for a premiere, but with some of the film set in Brooklyn this was the perfect place for it (yes, I'm biased because I grew up there).  I'm working on a few items for the premiere (starting with a non-spoiler review of the film) but for now check out the official photos from the event in the gallery below courtesy of Paramount Pictures!

A few weeks ago Hasbro revealed Studio Series Rise of the Beasts Rhinox during a live stream.  However, they noted during the stream that the colors on the figure they showed off were not final.  Now thanks to a new listing by Takara Tomy, we may have a better look at the final product and (hopefully) how the character appears on screen!  Takara Tomy lists this figure at 6050 Yen (about $

On June 3, 2023 Hasbro held an event in Brooklyn, NY to promote Rise of the Beasts products and the Transformers brand overall.  Check out my report from the event along with official photos and a press release here!

On June 3, 2023 Hasbro and Amazon teamed up to hold a promotional event for the seventh live action Transformers film: Rise of the Beasts!  There are many themes running through Rise of the Beasts thanks in part to its setting in 1994 and one of the film's locations: Brooklyn, NY.  This gives it a connection to the art and music represented by the area so this event was held in Bushwick, a neighborhood in Brooklyn.  Specifically the event ran from 3-7PM on the corner of Waterbury St.

The Transformers: Rise of the Beasts Statue Tour has been making its way around the world.  On June 2, 2023 it has landed in New York City's Times Square!  I hopped on a bus and visited this incredible display.  Check out my write up, video and gallery featuring these awesome statues!

As a follow up to the Rise of the Beasts Voyager Class Optimus Primal and Optimus Prime releases, Rhinox has joined the wave!  This figure appears to be a retool and redeco of Kingdom Rhinox.  This is separate from the upcoming Voyager Class Studio Series Rhinox which will more accurately depict the character as he appears in the film.

In a surprise reveal, Hasbro Pulse has posted a listing for a previously unannounced Optimus Primal figure from Rise of the Beasts!  More so than perhaps any (transformable) figure revealed and released to date, this figure appears to be very screen accurate, featuring details in both modes seen in the movie trailers.  This figure is being billed as the "Takara Tomy Transformers: Rise of the Beasts Optimus Primal" indicating the figure will not be widely available outside Japan.  At the moment Hasbro Pulse appears to be the only online venue taking preorders and the irony

The debut of Transformers: Rise of the Beasts is about one week away in the United States.  As part of the celebration of the film's release, Hasbro has sent Ben's World of Transformers a wonderful promotional mailer filled with Rise of the Beasts merchandise!  The box itself looks like some type of Cybertronian supply drop, featuring metallic looking graphics.  Details like "vents" and hinges suggest that there is something contained within (perhaps beastly beings?!).  Graphics also include wear and tear along with  leaves and vines, looking like this Cybertronia

Joining Cheetor and Rhinox, Optimus Primal joins the "Rise of the Beasts" toy line as a Battle Master!  Check out my review and gallery of this new release!