**Press Release**
HASBRO ROCKS SAN DIEGO COMIC-CON WITH
THE TRANSFORMERS: THE MOVIE 40TH ANNIVERSARY CELEBRATION OF LIFE CONCERT
- The “Apology Tour” Rolls Into SDCC: 40th Anniversary Celebration of Life Rock Concert Comes to House of Blues San Diego on Thursday, July 23 – Tickets and VIP Packages Available Now
- Special Performances by KNIGHTS OF UNICRON, Stan Bush (original artist of “The Touch”), Vince DiCola (composer of THE TRANSFORMERS: THE MOVIE), Cold Slither and Britta Phillips (original singing voice of Jem from JEM AND THE HOLOGRAMS)
- New Single Available Now: “The Transformers Theme – Reformatted Edition” by KNIGHTS OF UNICRON featuring Brittney Slayes (Unleash The Archers)
PAWTUCKET, R.I. –– JUNE 9, 2026 –– Hasbro, a leading games, IP and toy company, in collaboration with Reigning Phoenix Music, today announced THE TRANSFORMERS: THE MOVIE 40th Anniversary Celebration of Life Concert, a special live event taking place Thursday, July 23, at House of Blues San Diego during Comic-Con week. The concert is part of Hasbro’s “Apology Tour,” a playful, year-long campaign celebrating the 40th anniversary of THE TRANSFORMERS: THE MOVIE and acknowledging the moment fans still haven’t quite recovered from.
Featuring music from THE TRANSFORMERS: THE MOVIE: THE SOUNDTRACK: THE REFORMATTED EDITION performed live by KNIGHTS OF UNICRON, along with a special performance of “The Touch” by Stan Bush, the concert pays tribute to the soundtrack that helped turn an animated movie into a cultural touchstone for generations of fans.
“I’m thrilled to be part of THE TRANSFORMERS: THE MOVIE 40th Anniversary Celebration of Life Concert and to celebrate this incredible film with the fans who have kept its spirit alive for four decades,” said Stan Bush. “It means so much to me that the music, especially ‘The Touch,’ still connects with people in such a powerful way. This anniversary is a tribute to the lasting impact of the movie, the memories it created, and the amazing TRANSFORMERS community that has embraced these songs for 40 years.”
The concert also features a powerhouse lineup of fan-favorite performers, including Vince DiCola, whose legendary score helped define the sound and spirit of THE TRANSFORMERS: THE MOVIE; Cold Slither, who returns to the stage after last year’s live debut at Comic-Con, bringing their loud and rebellious sound straight from the world of G.I. JOE; and Britta Phillips, the original singing voice of Jem from JEM AND THE HOLOGRAMS, whose glitter, glam and truly outrageous pop flair makes every performance unforgettable. Together, these performers will turn the evening into a full-scale celebration of iconic Hasbro music and entertainment fandom that is... More Than Meets the Eye!
Additional special guests and performers will be announced in the coming weeks.
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Event Details – THE TRANSFORMERS: THE MOVIE 40th Anniversary Concert
- Date: Thursday, July 23, 2026
- Time: Doors at 7 PM | Show at 8 PM
- Venue: House of Blues, 1055 5th Ave, San Diego, CA 92101
- Tickets: Purchase HERE
- General admission - $50.00 plus service charges
- VIP packages - $100.00 plus service charges
- Merch: Exclusive show merch will be available day of
Fans can also continue the “Apology Tour” celebration with a lineup of new products and experiences inspired by the film:
- THE TRANSFORMERS: THE MOVIE: THE SOUNDTRACK: THE REFORMATTED EDITION, New Single Available Now: Fans can now listen to the album’s second single, “The Transformers Theme – Reformatted Edition,” on all major streaming platforms. Performed by KNIGHTS OF UNICRON and featuring vocals from power metal artist Brittney Slayes (Unleash The Archers), the track delivers an electrifying reimagining of the iconic theme song. The full album arrives July 24, 2026, on major streaming platforms and in multiple physical formats, including limited-edition LPs.
- THE TRANSFORMERS: THE MOVIE 40th Anniversary Cinema Screenings: In collaboration with Fathom Entertainment, TRANSFORMERS: THE MOVIE returns to theaters beginning September 17, 2026, in celebration of its 40th anniversary and TRANSFORMERS Day. The beloved 1986 animated film will be presented in 4K and will roll into theatres across the U.S. with a wide theatrical release through September 21 as a special limited-run cinema experience. For more information and to be among the first notified when tickets go on sale, please visit Fathom Entertainment.
- Hasbro’s THE TRANSFORMERS: THE MOVIE 40th Anniversary Lineup: Collect new waves of products celebrating the film’s milestone anniversary, including THE MATRIX OF LEADERSHIP premium electronic movie replica alongside new STUDIO SERIES additions featuring Shockwave, Skywarp, Wheeljack,
Kranix, Sunstreaker, Astrotrain and Snarl, with additional reveals planned throughout the year. Pre-orders are now available on Hasbro Pulse and participating retailers.
For the latest information on "The Apology Tour”, visit our campaign hub.
For more on the TRANSFORMERS brand, including toys and entertainment, follow @
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About TRANSFORMERS
The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible "MORE THAN MEETS THE EYE" experiences to fans of all ages. The brand's enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The TRANSFORMERS brand is a Hasbro franchise.
About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With 165 years of expertise, Hasbro delivers groundbreaking play experiences and reaches more than 1 billion fans annually around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com
About Reigning Phoenix Music
Founded in 2023, Reigning Phoenix Music is truly the 100% independently owned vision of music industry professional Gerardo Martinez and avionics and tech entrepreneur, Sven Bogner. The blueprint is to continue to help heavy metal, extreme and hard music thrive by partnering with an array of well-established acts, new talent, and iconic artists by offering best services and practices in the industry. RPM’s paramount goal is to help the artists amplify their music and talent to a winning formula for success. The label recently opened a new office in London, UK.