2016 Entertainment Brand Preview
On February 13, 2016 Hasbro welcomed fan media to attend their Brand Preview day. Beginning with a brand presentation, we were then broken up into groups for interviews and photo ops. Below are my general impressions of what I saw along with links to my coverage including product descriptions, galleries and videos. This is broken down by the three primary segments of "Transformers": Generations, Rescue Bots & Robots in Disguise.