Today I had the great fortune of visiting The Times Center in New York City and attending Hasbro's Toy Fair 2010 event. I've begun to post photos from the event in the Toy Fair 2010 album. More photos will go up between tonight and tomorrow as well as a written report. Check out cool stuff like Power Core Combiners, upcoming Star Wars Transformers, new RPM's and more!

Added: The "Hunt for the Decepticons" begins in 2010! I've added images from this sub-line that continues the story of the "Revenge of the Fallen".

Update 2/17/10: I've added the official, high resolution images provided by Hasbro to several sections including the Power Core Combiners and "Hunt for the Decepticons". Enjoy!