The Wall Street Journal has reported that while Hasbro experienced blockbuster profits last year thanks to brands like Transformers and G.I. Joe, their relative lack of movie tie-ins at the beginning of 2010 may result in lighter profits towards the beginning of the year. According to the article: "Hasbro's financial results in the first half of 2009 benefited as the toy maker shipped products to retailers that were tied in with the movie hits "Transformers 3" and "G.I. Joe." Together, those movies generated about $725 million in 2009 sales for Hasbro." (the article incorrectly says "Transformers 3", it should be "2").

The article also reiterates news that broke last week regarding "The Hub", Hasbro's new channel which will include a new Transformers show this coming Fall. You can read the entire article here.