Opening Globally Today, the “Fan Built Bot” Poll Kicks-Off Celebration of the Iconic Brand’s 30th Anniversary by Allowing Fans to Create New Transformers Character
Pawtucket, R.I. (April 18, 2013) — For the first time in history, the Hasbro, Inc. (NASDAQ: HAS) TRANSFORMERS brand is inviting fans of all ages around the globe to help create a new TRANSFORMERS character that will be forever added to the TRANSFORMERS world. In anticipation of the TRANSFORMERS’ brand 30th anniversary in 2014, the “Fan Built Bot” Poll kicks off today, and will run through May 5th on TRANSFORMERS.com/vote. Hasbro invites fans to vote daily to shape this new TRANSFORMERS character. The new character will be made into an action figure featured in the “Thrilling 30” line of toys to celebrate the anniversary.